Restaurant marketing: fix discovery before you touch social
Most F&B budgets go to Instagram while the map pack quietly decides who walks in.
Published 16 October 2025 · 5 min read · MG DigiGrowth
Discovery first
The majority of new customers arrive through a search for food near them and a glance at photos, ratings and hours. If the profile is incomplete or the reviews are stale, no volume of reels will compensate.
Then reviews
Recency and velocity matter more than a perfect average. Build the ask into service — at the bill, on the packaging, in the follow-up message — and respond to every review in a specific, human way.
Then social
Once discovery is solid, social becomes what it is good at: memory and craving. Short-form food video, consistent posting, and a monthly offer that gives people a reason to choose tonight.
Take something useful with you.
An article, a framework and a guide — free, no sales call required.
How to redesign a website without losing your rankings
Most post-launch traffic collapses are avoidable, and they are all caused by the same handful of mistakes.
Read the article
Local SEO for Multi-Location Businesses
The operating model behind consistent local visibility for clinics, restaurants, dealerships and multi-branch service businesses.
Download free
The Website That Converts
Structure, speed, messaging and forms — the four levers that decide whether the traffic you already buy turns into enquiries.
Download freeWant this applied to your business?
We'll audit what you have, tell you what's actually limiting growth, and scope the work that fixes it.