From Brand to Demand
The founder's guide to launching a business people can find
A practical sequence for the first 120 days: positioning, naming, identity, website, content and the first acquisition channel.
28 pages · PDF · Published 15 July 2026 · No form wall
What's inside
- 01Deciding what you are before deciding what you look like
- 02Naming without the six-week detour
- 03An identity system your team can actually use
- 04The launch website: eleven pages, not fifty
- 05Your first thirty pieces of content
- 06Choosing one acquisition channel and proving it
- 07What to measure in the first 120 days
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Founders and first marketing hires taking a new business or product to market.
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A practical sequence for the first 120 days: positioning, naming, identity, website, content and the first acquisition channel.
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