WhatsApp is a follow-up channel, not a broadcast channel
In India it consistently outperforms email for follow-up — and consistently annoys people when used as a mailing list.
Published 11 February 2026 · 5 min read · MG DigiGrowth
Where it works
Enquiry follow-up, appointment reminders, order and delivery updates, document collection and re-engagement after a missed call. Response rates are high because the message arrives where the customer already is.
Where it fails
Untargeted promotional broadcasts. Opt-outs and reports damage sender quality quickly, and a blocked number is much harder to replace than a blocked email address.
Set it up properly
Use the official Business API through a provider, keep templates approved and specific, and route replies to a human within business hours. An unanswered WhatsApp reply is worse than no message at all.
Take something useful with you.
An article, a framework and a guide — free, no sales call required.
How to redesign a website without losing your rankings
Most post-launch traffic collapses are avoidable, and they are all caused by the same handful of mistakes.
Read the article
Local SEO for Multi-Location Businesses
The operating model behind consistent local visibility for clinics, restaurants, dealerships and multi-branch service businesses.
Download free
The Website That Converts
Structure, speed, messaging and forms — the four levers that decide whether the traffic you already buy turns into enquiries.
Download freeWant this applied to your business?
We'll audit what you have, tell you what's actually limiting growth, and scope the work that fixes it.