Launching a new brand in 12 weeks
A founder with funding, a product and no market presence.
The sequence
Positioning and naming locked in weeks 1–3
Identity system and guidelines by week 6
Launch website live by week 9
First content and campaigns running by week 12
Brand & Creative
A brand is the shortest explanation of why a customer should pick you. We build that explanation — the position, the name, the identity and the rules that keep it consistent everywhere it appears.
How long does this usually take?
Most engagements of this shape run eight to sixteen weeks for the build phases, with ongoing work continuing monthly. The proposal gives a phase-by-phase timeline before anything starts.
What do you need from us?
Access to existing accounts and analytics, an hour or two of a decision-maker's time each fortnight, and any brand, product or customer material you already have.
What does it cost?
It depends on scope and what already exists. We scope after a discovery call and send a written proposal with deliverables, timelines and monthly costs before any commitment.
Take something useful with you.
An article, a framework and a guide — free, no sales call required.
Content clusters that actually rank: structure before volume
Publishing more articles rarely fixes weak organic performance. Structuring them does.
Read the article
The B2B Pipeline Blueprint
A 14-page framework for connecting ICP definition, content, search and paid media into a motion sales can forecast against.
Download free
From Brand to Demand
A practical sequence for the first 120 days: positioning, naming, identity, website, content and the first acquisition channel.
Download freeSound like your situation?
Tell us where you are and we'll come back with what we'd do first, what it costs, and what we'd leave alone.