B2B SaaS Platform
Strong product, almost no organic visibility, and a pricing page that leaked qualified trials.
The challenge
Strong product, almost no organic visibility, and a pricing page that leaked qualified trials.
What we did
Category positioning, a content cluster around the buyer's core problem, technical SEO cleanup and a rebuilt pricing and comparison experience.
How it ran
- Discovery. Audit of the existing funnel, interviews with the front-line team and a competitor benchmark.
- Definition. Positioning, scope and success metrics agreed in writing before design or build.
- Delivery. Work shipped in phases with weekly reviews and a shared board.
- Growth. Monthly reporting against the agreed metrics, with quarterly re-planning.
Results
Verified metrics are published as the client approves them. The measurement framework and the metrics being tracked are shown below.
Industry: SaaS & Technology
Services: Positioning, Technical SEO, Content, CRO
Shape: Project into retained programme
Verified results pending client approval
Take something useful with you.
An article, a framework and a guide — free, no sales call required.
Content clusters that actually rank: structure before volume
Publishing more articles rarely fixes weak organic performance. Structuring them does.
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The B2B Pipeline Blueprint
A 14-page framework for connecting ICP definition, content, search and paid media into a motion sales can forecast against.
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From Brand to Demand
A practical sequence for the first 120 days: positioning, naming, identity, website, content and the first acquisition channel.
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We'll audit what you have and scope the work that fixes it — in writing, before any commitment.