D2C Consumer Brand
Acquisition costs rising faster than contribution margin, with weak repeat purchase behaviour.
The challenge
Acquisition costs rising faster than contribution margin, with weak repeat purchase behaviour.
What we did
Store conversion work, creative testing across Meta, category page SEO and email plus WhatsApp retention flows built around the second purchase.
How it ran
- Discovery. Audit of the existing funnel, interviews with the front-line team and a competitor benchmark.
- Definition. Positioning, scope and success metrics agreed in writing before design or build.
- Delivery. Work shipped in phases with weekly reviews and a shared board.
- Growth. Monthly reporting against the agreed metrics, with quarterly re-planning.
Results
Verified metrics are published as the client approves them. The measurement framework and the metrics being tracked are shown below.
Industry: E-commerce & D2C
Services: CRO, Meta Ads, SEO, Retention
Shape: Project into retained programme
Verified results pending client approval
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