Early-stage Product Launch
An idea with a validated audience, no product, no brand and a fixed launch window.
The challenge
An idea with a validated audience, no product, no brand and a fixed launch window.
What we did
Product discovery and scope, brand and identity, MVP build with analytics instrumented from day one, launch site and launch campaign.
How it ran
- Discovery. Audit of the existing funnel, interviews with the front-line team and a competitor benchmark.
- Definition. Positioning, scope and success metrics agreed in writing before design or build.
- Delivery. Work shipped in phases with weekly reviews and a shared board.
- Growth. Monthly reporting against the agreed metrics, with quarterly re-planning.
Results
Verified metrics are published as the client approves them. The measurement framework and the metrics being tracked are shown below.
Industry: SaaS & Technology
Services: Discovery, Brand, MVP Build, GTM
Shape: Project into retained programme
Verified results pending client approval
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