Founder Personal Brand
A respected operator with almost no public presence, losing inbound to louder competitors.
The challenge
A respected operator with almost no public presence, losing inbound to louder competitors.
What we did
Content territory definition, profile rebuild, ghostwritten publishing cadence, short-form video and podcast appearances.
How it ran
- Discovery. Audit of the existing funnel, interviews with the front-line team and a competitor benchmark.
- Definition. Positioning, scope and success metrics agreed in writing before design or build.
- Delivery. Work shipped in phases with weekly reviews and a shared board.
- Growth. Monthly reporting against the agreed metrics, with quarterly re-planning.
Results
Verified metrics are published as the client approves them. The measurement framework and the metrics being tracked are shown below.
Industry: Professional Services
Services: Positioning, LinkedIn, Content, Video
Shape: Project into retained programme
Verified results pending client approval
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An article, a framework and a guide — free, no sales call required.
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We'll audit what you have and scope the work that fixes it — in writing, before any commitment.