Multi-location Restaurant Group
Each outlet ranked inconsistently in local search and reviews were unmanaged across locations.
The challenge
Each outlet ranked inconsistently in local search and reviews were unmanaged across locations.
What we did
Google Business Profile overhaul per outlet, location landing pages, a shared content and reels calendar and a structured review programme.
How it ran
- Discovery. Audit of the existing funnel, interviews with the front-line team and a competitor benchmark.
- Definition. Positioning, scope and success metrics agreed in writing before design or build.
- Delivery. Work shipped in phases with weekly reviews and a shared board.
- Growth. Monthly reporting against the agreed metrics, with quarterly re-planning.
Results
Verified metrics are published as the client approves them. The measurement framework and the metrics being tracked are shown below.
Industry: Restaurants & F&B
Services: Local SEO, Social, Content, Reviews
Shape: Project into retained programme
Verified results pending client approval
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