Residential Developer
High enquiry volume from paid campaigns, but very few enquiries converting into site visits.
The challenge
High enquiry volume from paid campaigns, but very few enquiries converting into site visits.
What we did
Project identity and microsite, restructured campaign targeting, WhatsApp follow-up automation and lead scoring pushed into the sales CRM.
How it ran
- Discovery. Audit of the existing funnel, interviews with the front-line team and a competitor benchmark.
- Definition. Positioning, scope and success metrics agreed in writing before design or build.
- Delivery. Work shipped in phases with weekly reviews and a shared board.
- Growth. Monthly reporting against the agreed metrics, with quarterly re-planning.
Results
Verified metrics are published as the client approves them. The measurement framework and the metrics being tracked are shown below.
Industry: Real Estate
Services: Brand, Microsite, Meta Ads, Automation
Shape: Project into retained programme
Verified results pending client approval
Take something useful with you.
An article, a framework and a guide — free, no sales call required.
Why weak positioning shows up as a high cost per lead
When paid campaigns underperform, the ad account is rarely the first thing that needs fixing.
Read the article
Visibility in the Age of AI Search
What changes when buyers ask an assistant instead of typing a query — and the on-page work that makes your pages quotable.
Download free
The SaaS Growth Playbook
How software companies grow self-serve sign-ups and sales-led pipeline at the same time without splitting the team in half.
Download freeFacing something similar?
We'll audit what you have and scope the work that fixes it — in writing, before any commitment.