Speciality Healthcare Clinic
Patients searched by symptom and specialty, but the site was organised by department.
The challenge
Patients searched by symptom and specialty, but the site was organised by department.
What we did
Information architecture rebuilt around patient intent, specialty and doctor pages, compliant paid campaigns and appointment-focused conversion design.
How it ran
- Discovery. Audit of the existing funnel, interviews with the front-line team and a competitor benchmark.
- Definition. Positioning, scope and success metrics agreed in writing before design or build.
- Delivery. Work shipped in phases with weekly reviews and a shared board.
- Growth. Monthly reporting against the agreed metrics, with quarterly re-planning.
Results
Verified metrics are published as the client approves them. The measurement framework and the metrics being tracked are shown below.
Industry: Healthcare
Services: IA & UX, Local SEO, Google Ads, Content
Shape: Project into retained programme
Verified results pending client approval
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