Core Web Vitals: the five fixes that move the needle first
Before you rebuild anything, these five changes usually recover most of the score.
Published 5 June 2026 · 7 min read · MG DigiGrowth
Serve images properly
Modern formats, explicit width and height, lazy loading below the fold, and a correctly sized hero image. On most marketing sites this single pass fixes the largest contentful paint problem outright.
Cut the third-party load
Audit every tag in the tag manager. Chat widgets, heatmaps, A/B tools and abandoned pixels routinely add a second of blocking script for no current business value. Remove, defer, or load on interaction.
Reserve space for everything that moves
Layout shift comes from images without dimensions, injected banners, web fonts swapping and ads. Reserve the box before the content arrives and the score stabilises.
Fonts and JavaScript last
Subset your fonts and use font-display: swap. Then look at bundle size. If the first three fixes are done, most sites are already passing without touching the framework.
Take something useful with you.
An article, a framework and a guide — free, no sales call required.
How to redesign a website without losing your rankings
Most post-launch traffic collapses are avoidable, and they are all caused by the same handful of mistakes.
Read the article
Local SEO for Multi-Location Businesses
The operating model behind consistent local visibility for clinics, restaurants, dealerships and multi-branch service businesses.
Download free
The Website That Converts
Structure, speed, messaging and forms — the four levers that decide whether the traffic you already buy turns into enquiries.
Download freeWant this applied to your business?
We'll audit what you have, tell you what's actually limiting growth, and scope the work that fixes it.